Jean McMahon Humez
Publisher
SAGE
Pub. Date
[2015]
Language
English
Description
This book examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class. The introductory section outlines the book's integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response